ismart!

Senior Division
São Paulo, SP, São Paulo, São Paulo, Brazil
Thunkable

Hob-be

Hob-be is an innovative app designed to break the standardization of social media algorithms, which often mold the tastes and personalities of Gen Z. Focused on SDG 3 (Good Health and Well-being), the app uses behavioral psychology to connect people to authentic hobbies through quick, personalized questions.
By identifying genuine interests outside of viral trends, Hob-be promotes mental health and combats digital stress. It is a self-discovery tool that rescues individual identity by focusing on each user, fostering emotional balance and longevity.

Technical Elements

Regional Pitch Events

  • Virtual judging teams do not upload presentation slides

Learning Journey

Learning Journey

We gained knowledge on how to conduct a scientific analysis of methodologies linking psychology and mental well-being to hobbies. One of our most important lessons was choosing the RIASEC methodology from among numerous sources to guarantee the scientific integrity of our work. Technically, programming the quiz was our biggest hurdle. In order to generate accurate data, we had to scrap everything and read through different tutorials until we were able to develop an effective scoring technique. Overcoming these obstacles taught us how to bridge research with functional code, resulting in a tool that reflects our persistence and hands-on learning.

Information Legitimacy Description

To ensure the validity of Hob-be, we created a strict data collection criterion. We opted to adopt RIASEC as a methodological reference, proven through studies from the University of Iowa and Missouri, thus providing a scientific foundation in the correlation process between personality profiles and their activities. We also sought to deepen our study in academic publications on mental health to prove the therapeutic aspect of hobbies. It is the concern with the quality of information that differentiates Hob-be: it does not just make recommendations, but a verified analysis.

Bibliography

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Ethics

While developing Hob-be, we prioritized ethics through the concept of 'Privacy by Design.' In other words, we ensured that data privacy is the foundation of our entire programming, rather than just an additional detail. Furthermore, we understand the 'Digital Wellness Paradox' and created a tool that uses technology to encourage balance, not addiction. Our algorithm was programmed not to limit users to labels, suggesting instead activities that promote new experiences away from the screens. Personal information serves only for self-knowledge, without manipulation or harmful gamification. Our ethics come down to using science to unlock each individual’s potential, respecting their autonomy and mental health above any digital metric, especially considering the sharing of personal information and experiences, which we recognize and respect.

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