Loucas e Desaceleradas
LedEnterprise
LedEntreprise is a mobile app built on Kodular and integrated with Canva, supporting women entrepreneurs through education, financial management, and community engagement. Aligned with SDGs 5 and 8, it offers personalized learning paths, AI marketing, a pricing calculator, and financial tracking. We overcame technical and mentoring challenges by adapting our idea and technology. We prioritize ethics, accessibility, and security, ensuring responsible data use and an inclusive interface. Tested with users, it delivers real impact without digital dependency. Our unique strength is combining learning, practice, and connection in a simple, scalable, transformative solution.
Technical Elements
Entrepreneurship
Regional Pitch Events
- Virtual judging teams do not upload presentation slides
Learning Journey
Learning Journey
Initially, we faced some issues communicating to our first mentor, which we overcame with the support of the chapter organizers. In addition, our initial idea proved unfeasible, leading us to rethink the proposal and devote more time to understanding the problem and developing the solution. We also adapted the prototype to technological changes, migrating from Java to Block-Based Programming, which was deemed more time efficient based on feedback from the mentors. Another challenge was balancing the project with our team's personal lives, studies, and work, which limited available time, despite the group’s dedication.
Information Legitimacy Description
Our project verified the accuracy of the information by comparing it with reliable sources, such as government agencies, research institutions, and recognized websites, including SEBRAE and CNN Brasil. We cross-checked the data, analyzing the consistency between statistics and news reports. We also prioritized up-to-date content and assessed the credibility of institutions, ensuring that the information was well-founded and aligned with the reality of women’s entrepreneurship in Brazil.
Bibliography
View your bibliographyEthics
Our app was built using the Kodular platform, which provides a ready-to-use foundation.
Regarding security, we avoid requesting unnecessary information and use only what is essential. This way, we reduce risks and better protect user data. We also utilize the platform’s own features, such as secure storage and access control.
We prioritized accessibility when developing the app, using high color contrast to improve visibility—including for people with color blindness—along with a simple and organized interface.
Regarding ethics, we strive to offer a transparent app that does not manipulate the user, creating a trustworthy and respectful experience.
The positive impact lies in helping with daily life, providing convenience and utility without causing dependency.
Even though it is a project, we seek to develop a responsible, useful app designed with people in mind.
